About Us
The Story
In today's market, it's common to find bikinis that, while cute, often fall short in terms of support and materials. These swimsuits don't always do justice to a woman's natural beauty. But for those of us who crave an active lifestyle—whether lakeside or on a beach getaway, engaging in activities like running, sports, surfing, and yoga—it's all about comfort and versatility.
Our designer was tired of the constant outfit changes and saw an opportunity to revolutionise beachwear. That's when she crafted a remarkable solution – a highly supportive culotte/girdle and bra set. This innovative design strikes the ideal balance between coverage and high-impact support, making it perfect for activities like running, surfing, and beach sports. It not only boosts your confidence but also enhances your shape. The best part is, it ensures comfort and support without making you feel overly covered during moments of relaxation, allowing you to have the freedom to enjoy the beach to the fullest.
The Mission
Our mission is to ensure that our revolutionary ButtsUp-Beach line reaches and empowers as many women as possible, helping them unlock their potential to feel shapely and supported while leading an active life.
There's no better feeling than that!
We are dedicated to spreading happiness and confidence to women across the globe, firmly believing that every woman deserves to experience the joy and empowerment that this product can provide.
